Q: Who is Adam Cheng?
A: Adam is a former bookmaker turned full-time professional football bettor.
After completing a Masters in Sports Sociology he joined bespoke Mayfair bookmaker Fitzdares and became head of football trading. This role saw him not only work on the side of the bookmaker, but also as a bettor, aggressively trading football markets and making the company significant profits each year.
After Fitzdares, he spent some time at football statistics website Squawka, before eventually deciding to focus full-time on his betting, and that’s exactly what he’s been doing for the last few years, supporting his young family on nothing more than betting expertise.
Q: Who is the Inside Man service for? Does it matter if I don’t like football?
A: As Bec has shown, it doesn’t matter if you don’t like football and it doesn’t even matter if you hate it with a passion and think that modern day footballers are everything that’s wrong with modern society. The service is quite simply for anybody who likes making a bit of extra cash… that’s you right?
The selections are all explained in detail and Adam is always on hand to help you place the bets if you get stuck. Not that you should, as each one only takes a few seconds to put on. You can also do it all online, so there’s no need to go into a dodgy local betting shop.
Q: How many selections will I get and will I have much time to place them?
A: Generally speaking there will be 5-10 selections on a weekend and around 5 midweek. The vast majority of these will be sent at least 8 hours before the matches and often 12-24 hours before, so that should give you plenty of time to place the bets regardless of your working situation/time zone.
Q: Do I need to open loads of betting accounts to take part?
A: Nope. If you want the very best odds and offers for each slection you might want a few different options (and Adam will let you know what the best ones are) but if you only want to use one account, or even one betting shop, that’s absolutely fine.
Q: What makes Adam so good? Why’s following him going to make me more money than just following Paul Merson’s Soccer Saturday picks?
A: Being a successful bettor isn’t just about picking winners (anyone can tip Manchester City to win at home against a bottom of the table side) but rather about finding betting VALUE. This means betting on selections that are available at higher odds than they should be e.g. you think a team has a 2/1 chance but is priced by the bookies at 3/1.
As a former bookie and head of football trading, Adam’s job was literally to price up these markets, and he was damn good at it. So, using that experience, he can see what bets offer value, as well as being likely winners.
Paul Merson, on the other hand, though no doubt a lovely bloke, is not in the slightest bit qualified to tell you anything more than ‘the favourite will probably win this one Jeff’.
Q: So presumably he follows his own bets then?
A: He certainly does! Adam’s average stake is four figures and he has no other job – he does this full time. He supports his wife and young child purely with betting income, so rest assured Adam is 100% committed to making sure that the selections are as good as they possibly can be.
Adam’s been doing this for the last four years and has no intention of ever getting a ‘proper job’ again. Hopefully that’s something you can consider in the future.
Q: Whoooooooaaaa there… a four figure average stake?! I only want to place a tenner on each bet.
A: Don’t worry, that’s just Adam’s stake! His service is deliberately affordable so that you can start with small stakes and still make it well worth signing up. If you just want to put £10, or even £5, on each bet, that’s absolutely fine.
Q: Alright then, one last thing that’s playing on my mind. If he’s so good, why does he need to sell his tips?
A: It’s not that Adam needs to sell his tips, not by any stretch, but there are some good reasons why it’s a good idea. Here are three straight from the horse’s mouth…