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World Cup 2022 profit machine returns for this summer’s Euros and he’s offering an incredible money back guarantee…


I want to take advantage of my ‘profit or my money back’ guarantee now!

See what the reviewers are saying...

“We are delighted to have found a good football tipster, as they really are few and far between. Adam knows how to find value football bets and along with his sound bank management, he provides an excellent service. It's a 100% pass from us!”
- Laura
(Goal Profits Betting System Reviews)
“Since closing comparison website Tipstars I have continued to monitor some of my favourite services. One of those was The Inside Man which was the number one rated football service under Tipstars. Since switching to the Bet Chat Adam has kept up the good work too!"
- Chris Sowerby
(UK Association of Sports Tipping)
"Whilst there are undoubtedly a lot of charlatans and cowboys on the market, there are also some genuinely quite impressive people tipping today. This brings me to Adam Cheng. A tipster who undoubtedly has some of the strongest credentials in the market."
- Curtis

...and here's the full track record since we launched the service in February 2020

The Inside Man: Your questions answered

Q: Who is Adam Cheng?
A: Adam is a former bookmaker turned full-time professional football bettor. 
After completing a Masters in Sports Sociology he joined bespoke Mayfair bookmaker Fitzdares and became head of football trading. This role saw him not only work on the side of the bookmaker, but also as a bettor, aggressively trading football markets and making the company significant profits each year. 
After Fitzdares, he spent some time at football statistics website Squawka, before eventually deciding to focus full-time on his betting, and that’s exactly what he’s been doing for the last few years, supporting his young family on nothing more than betting expertise. 
Q: Who is the Inside Man service for? Does it matter if I don’t like football?
A: It doesn’t matter if you don’t like football and it doesn’t even matter if you hate it with a passion and think that modern day footballers are everything that’s wrong with modern society. The service is quite simply for anybody who likes making a bit of extra cash… that’s you right?
The selections are all explained in detail and Adam is always on hand to help you place the bets if you get stuck. Not that you should, as each one only takes a few seconds to put on. You can also do it all online, so there’s no need to go into a dodgy local betting shop.
Q: How many selections will I get and will I have much time to place them?
A: During the normal domestic football season there will be 5-10 selections on a weekend and around 5 midweek. During the Euros however, there will be bets most days.

The vast majority of the bets will be sent at least 8 hours before the matches and often 12-24 hours before, so that should give you plenty of time to place the bets regardless of your working situation/time zone. 

Q: Speaking of the Euros, explain that ‘profit or your money back’ guarantee to me again?

A: Sure. Quite simply, if Adam’s tips for Euro 2024 don’t result in an overall profit (based on backing all selections, to the odds stated in the tip alerts) then you will be able to claim your money back for that month of the service.

This applies whether you are on the monthly or the annual subscription. Obviously, this we betting, so we can’t guarantee that the Euros will be a winner (anybody who does is a liar!) but what we can do is make sure that – if it isn’t – you won’t have to pay us a penny.

What’s more, unlike our standard money back guarantees, this offer DOES still apply, even if you have been an Inside Man member in the past.

Q: Do I need to open loads of betting accounts to take part?
A: Nope. If you want the very best odds and offers for each selection you might want a few different options (and Adam will let you know what the best ones are) but if you only want to use one account, or even one betting shop, that’s absolutely fine.
Q: What makes Adam so good? Why’s following him going to make me more money than just following Paul Merson’s Soccer Saturday picks?
A: Being a successful bettor isn’t just about picking winners (anyone can tip Manchester City to win at home against a bottom of the table side) but rather about finding betting VALUE. This means betting on selections that are available at higher odds than they should be e.g. you think a team has a 2/1 chance but is priced by the bookies at 3/1.
As a former bookie and head of football trading, Adam’s job was literally to price up these markets, and he was damn good at it. So, using that experience, he can see what bets offer value, as well as being likely winners.
Paul Merson, on the other hand, though no doubt a lovely bloke, is not in the slightest bit qualified to tell you anything more than ‘the favourite will probably win this one Jeff’.
Q: So presumably he follows his own bets then?
A: He certainly does! Adam’s average stake is four figures and he has no other job – he does this full time. He supports his wife and young family purely with betting income, so rest assured Adam is 100% committed to making sure that the selections are as good as they possibly can be.
Adam’s been doing this for the last four years and has no intention of ever getting a ‘proper job’ again. Hopefully that’s something you can consider in the future.
Q: Whoooooooaaaa there… a four figure average stake?! I only want to place a tenner on each bet.
A: Don’t worry, that’s just Adam’s stake! His service is deliberately affordable so that you can start with small stakes and still make it well worth signing up. If you just want to put £10, or even £5, on each bet, that’s absolutely fine.
Q: Alright then, one last thing that’s playing on my mind. If he’s so good, why does he need to sell his tips?
A: It’s not that Adam needs to sell his tips, not by any stretch, but there are some good reasons why it’s a good idea. Here are three straight from the horse’s mouth…
  • Everybody wins if the tips are shared, and it's always nice to share the good stuff. As many of my tips are on high-level football such as the Premier League, they don't hugely affect the market and both myself and subscribers are able to get their bets on in good numbers. It's frustrating that bookies often restrict big winners, so helping other people defeat them is pleasing.
  • It's an additional way to monetise the expertise. I am already doing the groundwork for my own betting, so why not let other people join in on the bets too? And you’d pay for the expertise of an accountant or a builder I imagine, so why not a professional football bettor?
  • On a personal level, it's also quite handy as far as banks and credit are concerned, to have some taxable income coming in (most of my income is betting winnings, which are tax-free). Banks etc look at professional gamblers with some suspicion, despite the fact that very good levels of betting profit have constantly been achieved for years.
Q: Sounds good to me. How much is it?
A: Including VAT, a monthly subscription to Adam’s service costs just £39.97, but hold up, because there’s an even cheaper subscription option…

BONUS: Sign up for a year and receive a HUGE £79.67 discount

As I've just mentioned, a monthly subscription to Adam's service currently costs just £39.97 a month and I’m certain the amounts you’ll make will easily cover this fee. Adam personally banked way in excess of £100k last season. The amounts you could make from this are unlike anything else I’ve seen.

But a monthly subscription is not your only option. You see, because we want to reward members with a long-term mindset, we're offering a hefty discount on annual membership.

So, instead of paying £479.64 for the year (which is what monthly membership adds up to)... you'll pay just £399.97.

That's a £79.67 discount.

And guess what, with this new deal, you get ANOTHER added bonus…

Namely, a completely free copy of Prem Bets 2024/25.

In this extremely popular pre-season Premier League preview you get analysis of all 20 teams, along with the very best value ante-post bets…

Last year’s edition made a cracking overall profit, with winners including Liverpool to win the League Cup at 9/1 and Sheffield Utd to finish bottom at 9/2.

It will go on sale for £29.97 next August but, for you, it will be 100% free.


If you’d like an even cheaper price AND a free copy of Premier Bets, just select the annual option below.

Good Deal 


  • Seasonal Bets
  • ​World Cup, Euros and other international tournament bets
  • ​User Guide
  • Access to the members only chat group
  • ​‘Profit or your money back’ guarantee for Euro 2024
  • ​Prem Bets 24/25
  • ​Special £79.67 discount

Best Deal


  • Seasonal Bets
  • World Cup, Euros and other international tournament bets
  • ​User Guide
  • Access to the members only chat group
  • ​‘Profit or your money back’ guarantee for Euro 2024
  • ​Prem Bets 24/25
  • ​Special £79.67 discount
Contact Details 
Full Name:
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Expiry Month:
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I confirm that I am over 18 years of age.
I confirm that I am not self excluded from any bookmakers. We support Safer Gambling
Your subscription will auto renew every month (monthly) or every twelve months (annually) for as long as you remain a member of the service. You may cancel your subscription at any time by emailing

When you sign up you will also be automatically subscribed to our free Bet Chat e-letter. You may unsubscribe from this publication at any time.
What's Included:
  • Adam's Football Selections: You'll receive all of Adam's selections on the English football leagues, European club competitions, and international competitions like the World Cup and Euros. These will be posted on a members’ only website and a chat group, along with the recommended stake for each bet and best available odds.
  • ​ User Guide: As soon as you sign up, we'll email you Adam's comprehensive user guide which will get you up to speed even if, like Bec, you'd never placed a football bet in your life before.
  • Members Only Chat Group: Using free app Telegram you’ll be able to communicate with Adam and your fellow members about our selections or anything else of interest in the football world. If you don’t want to download Telegram, you can also contact Adam by email at any time.

Profit Or Your Money Back Guarantee

If the service doesn’t produce an overall profit on its Euro 2024 bets, just email us within 14 days of the tournament ending and we’ll give you a refund equivalent to one month’s membership.

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Inside Man is an unregulated newsletter published by MarkPro Trading Ltd. 

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